Wednesday, January 30, 2013

Wisconsin Breakfast II!

Visual proof that people wear these shirts!

Beer + Brats = Wisconsin Breakfast

Tuesday, January 29, 2013

Beer Drinkers of Wisconsin: Do you have what it takes to join this elite group?

Monday, January 28, 2013

Senor Joe's Breakfast Beeritos

Got your attention? Good.

You know Oppermacher as a creator of fine apparel, but did you know we can cook, too? For Senor Joe's Breakfast Beeritos, we are opening up our recipe books (and dusting off our thesauruses) and shifting the paradigm.

Here's the deal: buy the recipe, get the shirt.

Here's what you must be wondering: the shirt looks cool, but why in the world would we want this recipe? Fair question. Here's an anecdote.

Before Christmas our designer had going-away party for a co-worker. Senor Joe insisted on making a batch of the Beeritos for her to take in. The ingredients alone cost $78.46! The guy responsible for paying the grocery bill cried ...

... tears of joy! The Beeritos were the single best thing he'd ever consumed at a work party! That includes shrimp, cocktail weenies, cheesy potatoes, Rice Krispie treats, goulash, and the cake with the good frosting. The Beeritos were sooooooooo good! And how could they not be, after all? As Joe says, "Fortified with Beer, so you know they're good."

Thankfully, there were leftovers, and we brought the Beeritos home. Double thankfully, they include onions (the only ingredient we'll reveal here), so our boys didn't eat them -- more for us! We had it for five straight meals.

So yeah, the shirt's cool, but you really need to make the $14.99 investment in this recipe. Everyone you know and cook for will love you for it.

Senor Joe's Breakfast Beeritos

Sunday, January 27, 2013


We've all been at a game in Green Bay when that simple, instantly recognizable song comes over the loudspeakers.

"Duh duh duh, duh duh duh duh ..."

Then we all yell:


Or something like that. Something that rhymes with "Slow! Jack! Slow!"

This one's shorter. And better. Still something of an inside joke, so it's cool.


Saturday, January 26, 2013

The House That Beer Built

The house that beer built. This vintage design is perfectly paired with a 50/50 poly/cotton slightly faded shirt, giving the the look you want, with the comfort you need. This shirt looks and feels like it's been part of your roster for the last 15 years.

The House That Beer Built

Friday, January 25, 2013

Koach > Coach

Koach > Coach. Duke fans will get it.

Thursday, January 24, 2013

Celebrate Belly Laugh Day With Oppermacher

Celebrate Belly Laugh Day With Oppermacher

Christmas is over, but that's no reason to stop celebrating. Belly Laugh Day is coming up, January 24. That's right, it's a thing.

So what are you going to wear for the occasion? You probably got some clothes for Christmas, but they probably weren't very funny. Like dress shirts, ties, socks, sweatpants ... underwear.
You owe it to yourself, or your loved ones, to try out some clothes that will at least make people giggle. Like these shirts from, which you may or may not have seen before.

OK, so we're not promising these will deliver belly laughs. But at least grins and knowing smiles. Take a look and let us know what you think!

Tuesday, January 22, 2013

The Legend of Breakfast Beeritos, Part 2

… in 2005, a young Midwesterner named Joseph Opperman made a visit to Playa Del Carmen, Mexico, while on Spring Break from college.  In many respects it was a typical spring break trip: dinner at La Cueva del Chango, drinks at Media Luna, days spent around the pool working on a sunburn, recovering from the revelry.

After one particularly decadent night spent at CoCo Bongo and Blue Parrot, Joe woke up at around 11 a.m., a scuba diving pamphlet stuck to his face, cotton in his mouth. Gatorade and pretzels would not cut it on this particular morning -- he needed something more substantial. Joe pulled on a Billabong tank top and ambled next door to Las Mananitas, which his friends had told him had quesadillas to die for. Where were they now? Probably playing cards over at Los Carboncitos. Probably losing money -- morons, he thought to himself.

Alone, Joe asked the waitress for a coffee, a menu, and an aspirin if she had one. (She did! When you work Spring Break for tips, you tend to pick up some tricks.)  What looked good? Tacos? Not substantial enough. Chimichangas? That might push his stomach over th edge. Burritos? Refried beans were definitely NOT what the doctor ordered.

WAIT -- What's this? Joe said to himself. "Breakfast Beeritos, Carmelita?" he asked the waitress when she returned with the aspirin.

"Buena elección - se trata de la major comida!" Carmelita replied. Joe searched the six pockets in his shorts and realized he had left his Spanish-English dictionary back in his hotel room.

"Eso suena delicious - que es lo que va a teenier," Joe told the waitress, or "Sounds delicious, that's what I will have." (Who needs a dictionary -- I'm fluent baby! he thought to himself.)

Five minutes later the Beeritos arrived at his table, and not a minute too soon -- aspirin on an empty stomach can mess you up. He took his first bite … culinary ecstasy! This was like nothing else Joe had ever eaten. Hearty, spicy, a little bit naughty ("Was it the beer?" he thought. "Also, don't they call beer cerveza in Mexico? Why aren't these called Desayuno Cervezitos? Shut up and eat, idiot …")

"Esta comida es maravillosa. ¿Me puede dar la receta?" Joe asked Carmelita when she stopped back, sweetly asking for the recipe. The beautiful young lady thought for a few seconds, furrowing her brow and playing with her oversized hoop earrings. It wasn't the first time she had heard this question, and she usually dismissed such requests out of hand. But Joe was clearly a different customer. She liked him. She knew that if she told him the ingredients and cooking process, he would treat it with respect.

So she leaned in and whispered. "En primer lugar, se toma doce huevos …"

Monday, January 21, 2013

The Legend of Breakfast Beeritos, Part 1

Legend has it ...

... in 1912, a band of rebels fighting in the Mexican Revolution under the leadership of Pascual Orozco advanced pushed forward and prepared for a key battle on the outskirts of Mexicali. The troops were in good spirits, but exhausted, and running out of rations. The Treaty of Ciudad Juarez was fresh in everyone's minds, and they knew that the next day's conflict will be decisive.

Spent from a day of travel and evening of battle planning, the platoon was sloppy packing their supplies, and failed to store them in a secure location in the camp. A humble 17-year-old, Jose Roberto Oppermanza, made the fatal mistake of storing tortilla shells, eggs, potatoes, onions, shredded cheese, and four half-consumed bottles of cerveza in what could have been the worst possible spot in camp -- directly behind Patriciarita, a beautiful but dull burro.

The next morning, mayhem! Patriciarita had knocked over the rations!

"Mal burro! Mal burro! No me gusta!" shouted Victoriano Huerta, the burro's master. The raw ingredients lay in a mess on the ground, ants and raccoons frolicking in the unexpected feast. The men were frantic. Where would they get the strength for the push on Mexicali?

"Pero espara!" cried Jose Roberto, who noticed that some of the food had spilled into a skillet and was simmering over a dying fire. Famished, the young solider reached in, pushed the good together in the tortilla with his dirty, gunpowder-stained fingers, and wrapped it up.

Placing it in his mouth ... magic! Taste overwhelmed young Jose. He had left his home in Orizaba 95 days ago, and dearly missed his mother's cooking. But this happy accident was a gift from heaven. He shared his happy accident with his platoonmates, with Huerta, and finally Orozco. (Not with Patriciarita, though; the true catalyst for this culinary breakthrough was left with her usual breakfast of oats and warm water.)

Oppermanza's platoon won the battle of Mexicali, which proved to be a turning point in the Revolution. The morning's meal, later dubbed the Beerito, was given full credit. Oppermanza was awarded the Mexican equivalent of the Medal of Honor for his discovery.

As he lived out his days as a celebrity solider, Oppermanza toured the country, making Breakfast Beeritos for his fellow citizens. Yet he never revealed the full recipe.

Coming tomorrow: Part 2

Sunday, January 20, 2013


We love pizza.

Well, duh, right? Who doesn't love pizza?

How much do we love pizza? Our production guy got our marketing guy and designer chick a dedicated pizza oven for Christmas. Was it to save electricity when cooking frozen pizzas? Was it so we wouldn't have to go upstairs to make pizza? Or was it to make pizzas quicker?

Our money's on the third.

So Friday night, while we were eating pizza, one of our boys said "Why don't you just make a shirt that just says 'Pizza'?"

So here we are.


Saturday, January 19, 2013


The country, especially Wisconsin, fell in love with Russell Wilson during his record-setting senior college season with the Badgers. Now he’s got the Seahawks making a playoff run in a surprisingly stellar rookie season in Seattle. Catch Russellmania while it’s hot!

Russellmania III

Friday, January 18, 2013

Show Me Your Titles

The back of this shirt compares NFL titles for Green Bay, Chicago, Minnesota, and Detroit. Guess whose column is the fullest?

Show Me Your Titles Shirt

My Designated Donald Driver Day

We're not completely sure yet if Donald Driver has played his last down for the Packers, but if he has, what a run! Here's to one of our favorite class acts that has ever worn the Green & Gold.

My Designated Driver

Thursday, January 17, 2013

Show Me Your Beast Mode

Remember when Beast Mode was a big thing with the Brewers? Seems like a long time ago. Spring is almost in the air, which means it's time to be optimistic about the team again! Prince is long gone, but there's no reason Beast Mode can't take over Milwaukee again!

Beast Mode Shirt

Wednesday, January 16, 2013

Worst Call Ever - the original

When we made the original Worst Call Ever shirt (and don't even get us started on the knockoffs, they're ridiculous), lots of people asked us if we'd make them in kids'sizes. We decided not to, since even though the shirt is tongue-in-cheek, we didn't want kids fixating on and complaining about officiating. Then we saw our friend Trevor in Phoenix wearing his. Looks good, don't you think?

Worst Call Ever Shirt

Tuesday, January 15, 2013

What did you have for breakfast today? Beer? Brats? Both? If you answered yes to any of these, chances are you're from Wisconsin. And you have a problem.

Beer + Brats = Wisconsin Breakfast

Monday, January 14, 2013

Worst Call Ever - Braves Style

Oppermacher caught its big break with the Worst Call Ever 9.24.2012 shirt inspired by the Packers-Seahawks game. But remember what happened less than two weeks later? One of the worst calls you'll ever see in a baseball game! Braves fans were incensed at the most ridiculous infield fly call in history, which ended their season and Chipper Jones'career.

Worst Call Ever Braves Shirt