The other day Jimmy Austin forwarded me this snippet from Michael Hiestand's USA Today spots television column.
The year's college bowl TV lesson should sound familiar: Big names sell.
Not names of bowls — team names. ESPN's highest-rated bowl was the Dec. 27 Champs Sports Bowl. Although the bowl last year had fairly well-known teams — Boston College and Michigan State — this season's matchup of Wisconsin and Florida State gave the bowl a 41% ratings boost over last year.
How much of that 41% increase would you attribute to us, and how much to us? I'd say we account for at least a third, Florida State more, and the fact that it was two days after Christmas on a Saturday for the rest. Whatever the case, it's nice to know we can be part of a good television draw.
Sunday, January 18, 2009
Just like Notre Dame
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