Sunday, January 18, 2009

Just like Notre Dame

The other day Jimmy Austin forwarded me this snippet from Michael Hiestand's USA Today spots television column.

The year's college bowl TV lesson should sound familiar: Big names sell.

Not names of bowls — team names. ESPN's highest-rated bowl was the Dec. 27 Champs Sports Bowl. Although the bowl last year had fairly well-known teams — Boston College and Michigan State — this season's matchup of Wisconsin and Florida State gave the bowl a 41% ratings boost over last year.

How much of that 41% increase would you attribute to us, and how much to us? I'd say we account for at least a third, Florida State more, and the fact that it was two days after Christmas on a Saturday for the rest. Whatever the case, it's nice to know we can be part of a good television draw.

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